Melissa Herzog - FullCircle Private Wealth Management of Raymond James

Welcome to Owner Operated: Conversations with Small Business Millionaires.

This week, I spoke with Melissa Herzog of FullCircle Private Wealth Management of Raymond James in Chapel Hill, North Carolina.

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Melissa started in the wealth management industry after a career in investment banking and private equity. She formed FullCircle Private Wealth of Raymond James in 2019.

Melissa and I met through a UNC Real Estate Club career event, where she spoke about her experience at a private equity firm. After the event, we had a great conversation, realized we shared an interest in the same small business space, and have been friends ever since.

We covered:

  • The role of a wealth manager
  • The importance of building trust in small business
  • Why wealth management goes far beyond investment management
  • When to hire a wealth manager
  • A team-based approach to providing advice to the business owner
  • Wealth manager vs. a family office
  • Fee-based vs. non-fee based wealth management
  • Factors to consider about selling a business to private equity

On the podcast, Melissa mentioned Wealth in Families by Charles Collier and Thinking in Bets by Amy Duke. If you pick up either copy, let me know what you think!

Apologies for the delay in sending this one out! See you next week.

- Jonah

Jonah Pollone